Design Pattern Library 1.5

General Guidelines

Desktop/Web

Mobile (Tablet & Phone)

Visual Design Guidelines

Visual Design Guidelines - Desktop / Web

Controls

Map Location Toolbar

1

Text Active
Font: Helvetica Neue Medium
Size: 14px
Color: Almost Black

2

Text Inactive
Font: Helvetica Neue Light
Size: 14px
Color: Almost Black

Background
Color: White
Opacity: 90%

Stroke
Size: 1pt
Color: Grey

Icons
Size: 20px x 20px
Color: Grey

Separation Stroke
Height: 17px
Width: 1px
Color: Black

Home Titlebar

Background
Size: 100 x screen width
Color: Dark Blue

Titlebar Text
Font: Helvetica Neue Regular
Size: 34px;
Color: White

1

Tab Names
Font: Helvetica Neue Light
Size: 18px;
Color: White

2

Selected Tab Name
Same as normal, except:
Font: Helvetica Neue Medium

3

User Name
Font: Helvetica Neue Regular
Size: 20px
Color: White

4

User Tab Names
Font: Helvetica Neue Light
Size: 12px
Color: White
Opacity: 70%
Separation Stroke
Height: 12px
Width: 1px
Color: White
Opacity: 50%

5

Log Out
Font: Helvetica Neue Light Italic
Size: 12px
Color: White

Alerts & Notifications

1

Name Type
Font: Helvetica Neue Medium
Size: 16px
Color: Darkest Grey

2

Comment Type
Font: Helvetica Neue Regular
Size: 12px
Color: Darkest Grey

3

Time Stamp
Font: Helvetica Neue Regular Italic
Size: 12px
Color: Darkest Grey

4

Body Type
Font: Helvetica Neue Regular
Size: 14px
Color: Darkest Grey

5

Box
Background: Light Grey
Effect: Drop Shadow
Mode: Normal
Opacity: 30%
x-offset: 1px
y-offset: 1px
Blur: 0px
Color: Black
Round Corners: 3px

Alert Body
Font: Helvetica Neue Regular
Size: 16px
Color: Coral

Buttons

Color: Dark Blue
Text: Helvetica Neue Regular
Size: 14px
Effect: Drop Shadow
Mode: Normal
Opacity: 30%
x-offset: 0px
y-offset: 1.5pt
Blur: 1.5pt
Color: Black

Color: White
Text: Helvetica Neue Regular Italic
Size: 14px
Effect: Drop Shadow
Mode: Normal
Opacity: 30%
x-offset: 0px
y-offset: 1.5pt
Blur: 1.5pt
Color: Black

Color: Gradient...
(White to RGB R236 G236 B236)
Text: Helvetica Neue Medium
Size: 14px
Stroke: Grey 1px

Color: Light Grey
Text: Helvetica Neue Regular
Size: 14px

Stroke: Grey 1pt
Text: Helvetica Neue Regular
Size: 14px

Button Rules

Background
40px x variable width / 2px radius
12px minimum horizontal padding

Type
Color should always be "Almost Black" unless it is the blue button where the text should be White.

Toggle

Stroke Divider and Outline
Stroke: 1px
Color: Grey

1

Selected Item
Color: Gradient...
(White to R207 G207 B207)
Stroke: Grey 1px
Text: Helvetica Neue Regular
Size: 14px

2

Unselected Item
Color: Gradient...
(White to R236 G236 B236)
Stroke: Grey 1px
Text: Helvetica Neue Regular
Size: 14px

Text Boxes

Box
Size: 40px (default) x variable width
Stroke: 1px Light Grey
Corners: 2px Rounded Corners
Effect: Drop Shadow...
Mode: Multiply
Opacity: 30%
x-offset: 0
y-offset: -1
Blur: 0
Color: Black

Placeholder Text
Font: Helvetica Neue Regular
Size: 16px
Color: Dark Grey

Entered Text
Color: Almost Black

Superbox

Superbox Text
Font: Helvetica Neue Regular Italic
Size: 16px
Color: Dark Blue

Full Width

Popout Drawers

Map Bookmarks

1

Floor
Font: Helvetica Neue Medium
Size: 10px
Color: Dark Grey

2

Room Name
Font: Helvetica Neue Medium
Size: 12px
Color: Black

3

Booking Time
Font: Helvetica Neue Regular
Size: 10px
Color: Black

4

Availability Icon
Size: 10px x 10px

Map Search

1

Search Box
Color: White
Effect: Drop Shadow...
Mode: Multiply
Opacity: 80%
x-offset: 0
y-offset: 2px
Blur: 5px
Color: Black
Placeholder Text
Font: Helvetica Neue Regular
Size: 14px
Color: Medium Grey
Input Text
Font: Helvetica Neue Medium
Size: 14px
Color: Black

2

Distance Filter
Font: Helvetica Neue Regular
Size: 14px
Color: Medium Grey
Position: Centered

3

Result Names
Font: Helvetica Neue Medium
Size: 13px
Color: Black

4

Result Location
Font: Helvetica Neue Regular
Size: 10px
Color: Black

5

Distance
Font: Helvetica Neue Light
Size: 10px
Color: Black

6

Stroke
Size: 1px
Color: Grey

Tabs & Feeds

Profile Timeline

1

Tab Names
Font: Helvetica Neue Regular
Size: 14px
Color: Almost Black
Position: Centered (including icon)

2

Add New
Font: Helvetica Neue Light
Size: 14px
Color: Almost Black
Position: Centered

3

Icon
Size: 26 x 26px
Color: Black
Position: Centered (including Tab Name)

4

Stroke
Size: 1px
Color: Grey

5

Box
Effect: Rounded Corners, 2px
Stroke: 1px Grey

Feed

1

Dropdown Button
Font: Helvetica Neue Light
Size: 15px
Color: Grey

2

Name Type
Font: Helvetica Neue Medium
Size: 16px
Color: Almost Black

3

Time Stamp
Font: Helvetica Neue Regular Italic
Size: 12px
Color: Dark Grey

4

Body Copy
Font: Helvetica Neue Regular
Size: 14px
Color: Almost Black

5

Links / @Mentions
Font: Helvetica Neue Medium
Size: 14px
Color: Almost Black

6

Status Type
Font: Helvetica Neue Medium Italic
Size: 12px
Color: Darkest Grey

More Feeds

1

Get Help
Font: Helvetica Neue Regular
Size: 10px
Color: Almost Black

2

Your Time Line
Font: Helvetica Neue Light
Size: 12px
Color: Almost Black

3

Name Type
Font: Helvetica Neue Medium
Size: 12px
Color: Almost Black

4

Description
Font: Helvetica Neue Regular
Size: 12px
Color: Almost Black

5

Links / @Mentions
Font: Helvetica Neue Medium
Size: 14px
Color: Almost Black

6

File Name
Font: Helvetica Neue Regular
Size: 14px
Color: Dark Blue

7

File Size
Font: Helvetica Neue Medium
Size: 14px
Color: Dark Blue

Lists

Superbox Results list

1

Section Header
Size: 26 x 680px
Color: Medium Grey
Font: Helvetica Neue Medium
Size: 14px
Color: Black
Opacity: 40%

2

List Item
Font: Helvetica Neue Regular
Size: 14px
Color: Black

3

Stroke
Size: 1px
Color: Grey

4

Detail Text
Font: Helvetica Neue Light
Size: 14px
Color: Dark Grey

5

Symbol Color
Color: Grey

Right Connections list

1

Section Header
Font: Helvetica Neue Medium
Size: 12px
Color: Black

2

Name Type
Font: Helvetica Neue Regular
Size: 13px
Color: Almost Black

3

View All
Font: Helvetica Neue Regular Italic
Size: 11px
Color: Almost Black

4

Group Count
Font: Helvetica Neue Regular Italic
Size: 13px
Color: Grey

5

Create Group
Font: Helvetica Neue Regular Italic
Size: 13px
Color: Grey

Profiles

Left Profile

1

User Name
Font: Helvetica Neue Regular
Size: 36px
Leading: 43px
Color: Almost Black

2

Section Header
Font: Helvetica Neue Regular
Size: 22px
Color: Almost Black

3

Info Type
Font: Helvetica Neue Regular
Size: 16px
Color: Almost Black

4

Time Info Type
Font: Helvetica Neue Regular Italic
Size: 14px
Color: Dark Grey

5

Body Type
Font: Helvetica Neue Regular
Size: 14px
Color: Almost Black

6

Additional Info Type
Font: Helvetica Neue Light Italic
Size: 14px
Color: Dark Grey

7

Address Type
Font: Helvetica Neue Regular Italic
Size: 14px
Leading: 43px
Color: Almost Black
Opacity: 50%

8

Divider Strokes
Size: 1px
Color: Grey

Map

Outline: Darkest Grey
Stroke: 2px

Timeline Profile

1

Activity Dot
Size: 30 x 30px
Color: White
Position: Centered on Stroke
Effect: Drop Shadow...
Mode: Multiply
Opacity: 30%
x-offset: 0px
y-offset: 1px
Blur: 1px
Color: Black
Activity Dot - Future Events
Same effect with 3px white stroke and no fill.

2

Activity Bubble
Size: 462px Wide
Effect: Same as "Activity Dot" and...
Rounded Corners: 5px

Title Text
Font: Helvetica Neue Medium
Size: 18px
Color: Almost Black

Timestamp Text
Font: Helvetica Neue Regular Italic
Size: 14px
Color: Black

Body Text
Font: Helvetica Neue Regular
Size: 14px
Color: Black

Date Text (right-aligned)
Font: Helvetica Neue Regular
Size: 14px
Color: Black

Solid Stroke
Stroke: 2px
Color: Grey

Background
Stroke: 1px Medium Grey
Color: Light Grey

Profile Variations

1

Status Text
Font: Helvetica Neue Regular
Color: White
Size: 14px
Color: Almost Black

2

Status Text
Font: Helvetica Neue Regular Italic
Color: White
Size: 14px
Color: Almost Black

Timeline Profile

1

Status Text
Font: Helvetica Neue Regular
Color: White
Size: 14px
Color: Dark Blue

2

Info Text
Font: Helvetica Neue Medium
Color: White
Size: 14px
Color: Dark Blue